Wrangler Jeans: "RED P02" Print Ad by Fred & Farid

2 of 3 Campaign
Type of Entry: Magazine
Type of Entry: Craft
Category: Photography
Title: RED P02
Advertiser/Client: VF EUROPE
Product/Service: WRANGLER
Entrant Company: FRED & FARID Paris, FRANCE
Advertising Agency: FRED & FARID Paris, FRANCE
Chief Creative Officer: Fred And Farid
Executive Creative Director: Fred And Farid
Creative Director: Fred And Farid
Copywriter: Frederic Raillard/Farid Mokart/Feng Huang
Advertiser's Supervisor: Giorgio Presca/Dieter Jacobfeuerborn/Adam Kakembo
Account Manager: Dushan Karageorgevitch/Paola Bersi
Account Supervisor: Frederic Raillard/Farid Mokart/Daniel Dormeyer/
Art Buyer: Marie Moulin
Art Director: Frederic Raillard/Farid Mokart/Feng Huang
Photographer: Jeff Burton

English Translation of Main Headlines:
Men and women are captured in the heat of the moment, saturated in red water or caught in a fury of red dust. Tension and passion scream out of each image, the boiling energy of the models in the frame collides with this vibrant crimson. Each character becomes an embodiment of Man’s inner force unleashed. The powerfully raw and visceral 'Red' campaign expresses the inner force and animality in Man, sublimated through the use of the colour red.
Red, which is the dominant and unifying colour in the campaign, was chosen for its expression and symbolism: warmth,passion,love,strength, vivacity, energy, liberation-life.