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Advertising campaign "WWF (Save the planet. Be the hero)"

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WWF: Jeremy

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	See full size 916x600 px
Released:	May 2008
Brand name:	WWF
Agency:	Ogilvy Cape Town
Country:	South Africa
Category:	Public awareness messages
Awards:	Loerie Awards 2008 Print Magazine Bronze
Tags:	Social Advertising Prints Award show winner

Credits:

Jeremy Fortuin saves the planet, by turning his TV off standby.
Be the hero. Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor

Advertising campaign "WWF (Save the planet. Be the hero)"

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WWF: Jeremy