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Advertising campaign "Yahoo! 360 degree search engine"

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	See full size 1400x637 px
Released:	September 2008
Advertiser:	YAHOO!
Agency:	DDB SHANGHAI
Country:	China
Tags:	Search engine Creative selection of ads from China Creative review Impressive search engine ads

Credits:

Search only within 100 degree? why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Leo Wan
Copywriter: Meredin Xu
Illustrators: GongKun, Aif Xie, Jody Xiong