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Examples: ISRAEL, YELLOW PAGES, SHALMOR AVNON AMICHAY/Y&R, Live Search Category Demonstrations by Yellow Pages

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Yellow Pages: Live Search Category Demonstrations, Fish restaurants

Prints, Outdoor, Ads Yellow Pages: Live Search Category Demonstrations, Fish restaurants, , SHALMOR AVNON AMICHAY/Y&R,
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Released: July 2009
Advertiser: YELLOW PAGES YELLOW PAGES
Agency: SHALMOR AVNON AMICHAY/Y&R SHALMOR AVNON AMICHAY/Y&R
Country: ISRAEL ISRAEL
Category: Publications & media Publications & media
Tags: Creative outdoor Creative outdoor

Credits:

On June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

To achieve such a result we had to break the boundaries of outdoor media and create innovative customized solution for every billboard.

Each billboard shows different features of specific search categories.

Chief Creative Director: Gideon Amichay;
Executive Creative Director: Tzur Golan;
Group Creative Director: Yariv Twig;
Copywriter: Eyal Padan/Sharon Refael;
Art Director: Asaf Covo/Shirley Bahar;
Account Manager: Adam Avnon;
Account Executive: Shiran Chen Barazani;
Account Director: Galia Ashri;
Planning: Hilla Tamir/Zohar Reznik;
Media: Union;

Tire Repair Billboard:
Group Creative Director: Amit Gal;
Art Director: Ran Cory;
Copywriter: Paul Paszkowski
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