Denver Zoo ad campaign launches $50 MM expansion with support from Toyota.
A space, drawn between imagined and real.
Campaign Fact Sheet
The Denver Zoo, Denver
First advertising for new client.
Introduce new $50 million expansion, “Toyota Elephant Passage,” a 10-acre, 10-building exhibition environment, with elephants, rhinos, tapirs, leopards, birds and reptiles in native-like settings.
“Elephants’ Bridge,” “Gibbons’ Island”
Illustrations’ melded layers of rich or sparing detail suggest a place both real and fantastical.