Category: Best Use of Special Events and Stunt/Live Advertising
Advertiser: INDIE FILM FESTIVAL LISBOA
Product/Service: INDIE FILM FESTIVAL
Agency: LEO BURNETT IBERIA
Date of First Appearance: Apr 27 2010 12:00AM
Entrant Company: LEO BURNETT IBERIA, PORTUGAL
Executive Creative Director Iberia: Chacho Puebla (Leo Burnett Iberia)
Executive Creative Director: Renato Lopes (Leo Burnett Iberia)
Executive Creative Director/Copywriter: Erick Rosa (Leo Burnett Iberia)
Copywriter: Thiago Carvalho (Leo Burnett Iberia)
Art Director: Thiago Arrighi (Leo Burnett Iberia)
Producer Director: Cristina Almeida (Leo Burnett Iberia)
Graphic Producer: Antonio Junior (Leo Burnett Iberia)
Graphic Producer: Antonio Franca (Leo Burnett Iberia)
AV Producer: Hugo Lage (Leo Burnett Iberia)
Cameraman: Ricardo Costa (Mastershot)
Account Director: Tiago Reis (Leo Burnett Iberia)
Account Executive: Jorge Pais (Leo Burnett Iberia)
Creative Advisor: Tura (Leo Burnett Iberia)
Copywriter: Erick Rosa (Leo Burnett Iberia)
Media placement: Ambient - Bar - 22/04/2010
Results and Effectiveness
A bar from an iconic indie film. An audience that has just stepped out of an indie film. And just the right place where people can discuss the movies that they just saw for hours: a bar. But a Bar pulled from Blue Velvet. We couldn't have been more pleased with the results. As it was indeed a replica to remember. One could actually feel what the actors in the movie felt once Isabella Rosellini sang. You can pause and rewind a classic scene. You can even quote it. Here, people could live it.
Creative Execution
Every David Lynch film has been known to make people think, and think and think after it ends. With this in mind, we set out to re-build the bar from Blue Velvet. With every detail, from the piano on the stage to the blue neon in the background. We invited the audience from the Independent Film Festival to have a drink at this bar and experience literally what it was like to be immersed in a scene from this movie. With a singer singing with the same mannerisms as Isabella Rosselini, the same lighting, same table arrangements, every detail. A perfect example of "Films that don't end when they are over".
Insights, Strategy & the Idea
Independent films make you think. There's always that moment right after they end, that one might ponder, question, reflect. This year, we came up with a concept for the Indie Film Festival in Lisbon that summarized just that: "Films that don't end when they are over".
And to highlight the concept we thought of an idea that could translate this concept in a non-traditional way. Something that could in a way translate literally the feeling one has when he or she leaves an indie film. An experience that goes beyond the movie screen. We recreated a bar from one of the most iconic indie films ever: Blue Velvet from David Lynch.
The Promo / PR Ad titled BLUE VELVET BAR EXPERIENCE was done by Leo Burnett Iberia advertising agency for product: Indie Film Festival (brand: Indie Film Festival) in Portugal. It was released in the Apr 2010.
Promo, Case study