Category: Best Use of Magazines
Advertiser: PLAZA MOTORS
Product/Service: MAZDA 5
Agency: Y&R PUERTO RICO
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: Y&R PUERTO RICO, Guaynabo, PUERTO RICO
Executive Vice President/Creative Director: Sylvia Soler (Y&R Puerto Rico)
Art Director: Arleen Mulero (Y&R Puerto Rico)
Art Director: Hector Bermudez (Y&R Puerto Rico)
Associate Creative Director/Copywriter: Vanessa Fernandez (Y&R Puerto Rico)
Media placement: Magazine - 3 Spots - Zone Sports - 01/09/2009
Results and Effectiveness
Our concept wat to let the public literally see what we mean by the claim 'Fits six of these' in an unexpected way. The fact that the gutter runs vertically in the middle, creating symmetrical spaces that tend to become convex when opened, serves to illustrate what the vehicle accomodates, six rear ends.
To take advantage of the physical charasteristics of the specific medium (magazine).
Insights, Strategy & the Idea
To create a magazine ad to highlight the vehicle's passenger capacity, which is unique in its price range.
The Promo / PR Ad titled REAREND was done by Y&R Puerto Rico advertising agency for product: Mazda 5 (brand: Mazda) in Puerto Rico. It was released in the Sep 2009.