Category: Best Use of Ambient Media: Small Scale
Advertiser: PALM BREWERIES
Product/Service: BEER
Agency: VVL BBDO
Date of First Appearance: Aug 15 2009 12:00AM
Entrant Company: VVL BBDO, Brussels, BELGIUM
Creative Directors: Jan Dejonghe/Jan Baert (VVL BBDO)
Copywriter: Katrin van Eycken (VVL BBDO)
Art Director: Maarten Hofman (VVL BBDO)
Account Team: Valérie Bracke/Nathalie Rahbani/Gerda de Clippel (VVL BBDO)
Print Producer: Maarten Noël (VVL BBDO)
Media placement: Goediebag - POS/Evetns/PR - 01/07/2009
Results and Effectiveness
Talk of the town
Hot item everyone wants to get
Creative Execution
Creating a 'trompe l'oeil'
Channels : events - POS - relationships/PR
Insights, Strategy & the Idea
Objective : create rumor around the brand & create walking advertising media.
Idea : Walking around with a 'crate' of beer to generate impact.
The Promo / PR Ad titled GOODIE BAG was done by Vvl/bbdo advertising agency for product: Palm (brand: Palm Breweries) in Belgium. It was released in the Aug 2009.
Palm Breweries: GOODIE BAG
Promo, Case study
TV & Cinema