100% FRUIT JUICE: NO-ADDED-SUGAR GUY

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Released:	August 2007
Advertiser:	SUN-RYPE
Brand name:	100% FRUIT JUICE
Agency:	DDB CANADA VANCOUVER
Country:	Canada
Category:	Non-alcoholic drinks
Tags:	CANADA

Credits:

Advertising Agency: DDB CANADA VANCOUVER, CANADA, CANADA
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Scriptwriter: Jeff Galbraith
Agency Producer: Katherine Mutzke
Account Supervisor: Harper Hadden
Director: Jeff Galbraith
Sound Engineer: Craig Warrian


Script in English
MVO1: Sir, do you work for Sun-Rype?
MVO2: Yes, I do.
MVO1: And what kind of work do you do?
MVO2: I’m the 'no-added-sugar' guy.
MVO1: Pardon me?
MVO2: Well Sun-Rype doesn’t add sugar to any of their juice blends, I’m the guy who doesn’t add it.
MVO1: I see. So what’s next on the corporate ladder for you?
MVO2: Hard to say. There’s an opening in the 'no-artificial-colours' but do I really need that stress?

ANN: At Sun-Rype we don't add sugar, artificial flavours or colours, because we know that what's not in our juice is just as important as what is.