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Examples: McDonald's, 6:30 AM OPENING, LEO BURNETT, United Kingdom

Ads Archive / Radio

6:30 AM OPENING: DAWN CHORUS

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Original version




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Released: February 2005
Advertiser: McDonald's McDonald's
Brand name: 6:30 AM OPENING 6:30 AM OPENING
Agency: LEO BURNETT LEO BURNETT
Country: United Kingdom United Kingdom
Category: Fast food outlets & restaurants Fast food outlets & restaurants
Tags: London London

Credits:

Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Creative Director: Jim Thornton
Scriptwriter: Paul White/Steve Wakelam
Agency Producer: Adam Furman
Account Supervisor: Gary Simmons
Sound Engineer: Alex Hubbard/Parv Thind


Script in English

SFX: It’s dawn. Birds wake up and sing. They seem to be trying to make a tune. Then suddenly it becomes clear: Tweet-tweeet-tweeet tweet-twoot. It’s a perfect bird song version of the McDonald’s sting.

MVO: Most McDonald’s restaurants now open at 6.30 in the morning. Perfect for all you early birds.

Jingle: I’m lovin’ it.