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| Released: | February 2005 |
| Advertiser: | McDonald's |
| Brand name: | 6:30 AM OPENING |
| Agency: | LEO BURNETT |
| Country: | United Kingdom |
| Category: |
Fast food outlets & restaurants |
| Tags: |
London |
Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Creative Director: Jim Thornton
Scriptwriter: Paul White/Steve Wakelam
Agency Producer: Adam Furman
Account Supervisor: Gary Simmons
Sound Engineer: Alex Hubbard/Parv Thind
Script in English
SFX: It’s dawn. Birds wake up and sing. They seem to be trying to make a tune. Then suddenly it becomes clear: Tweet-tweeet-tweeet tweet-twoot. It’s a perfect bird song version of the McDonald’s sting.
MVO: Most McDonald’s restaurants now open at 6.30 in the morning. Perfect for all you early birds.
Jingle: I’m lovin’ it.