ABC COMEDY DVDS: LAUGHS FOR EVERYONE

	Download original version (size: 1.2 MB; duration: 00:30)
Released:	March 2008
Advertiser:	ABC SHOPS
Brand name:	ABC COMEDY DVDS
Agency:	SPINACH ADVERTISING
Country:	AUSTRALIA
Category:	Fast food outlets & restaurants
Tags:	Melbourne

Credits:

Advertising Agency: SPINACH ADVERTISING, AUSTRALIA, Melbourne
Creative Director: Frank Morabito
Scriptwriter: Michael Mulcahy


Script in English
ANN: ABC Shops presents great laughs of the world. The snort...
SFX: Snorting laugh

ANN: The ‘Mutley’...
SFX: Wheezing laugh

ANN: The King of the Bush...
SFX: Monkey-like laugh

ANN: The King of the Jungle...
SFX: Roaring laugh

ANN: The 'Summer Heights High' DVD...
SFX: Jeering laugh

ANN: 'Dad’s Army' Series 9 DVD...
SFX: British laugh

ANN: And the Flight of the Conchords CD
SFX: Musical laugh

ANN: There’s a laugh for everyone at your ABC Shop. The end.
SFX: Hacking laugh
Brief Explanation
The ABC is Australia's national public broadcaster. Through its commercial arm it has a chain of retail shops that sells DVDs, CDs, books & other merchandise. The ABC has a rich heritage in airing and producing Australian comedy, and therefore has an extensive catalogue of comedy DVDs. It can be said that ABC has a laugh for everyone and that's what this campaign has been designed to communicate.