ADELAIDE FRINGE ARTS FESTIVAL 2008: BUM BUM BUM

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Released:	February 2008
Advertiser:	BANKSA
Brand name:	ADELAIDE FRINGE ARTS FESTIVAL 2008
Agency:	CLEMENGER BBDO (ADELAIDE)
Country:	AUSTRALIA
Category:	Corporate Image

Credits:

Advertising Agency: CLEMENGER BBDO ADELAIDE, AUSTRALIA
Creative Director: Greg Knagge
Scriptwriter: Johnny Velis
Agency Producer: Yvonne Karabatsos
Account Supervisor: John McLaren/Ingrid Olsen
Advertiser's Supervisor: Deborah Oaten
Sound Engineer: Sean Timms


Script in English
Choir: Bum-bum-bum-bummm-bum, bum-bum-bum-bummmm-bum, bum-bum-bum-bummm...
Bum-bum-bum-bummm-bum, bum-bum-bum-bummmm-bum, bum-bum-bum-bummm-bum...

ANN: At BankSA we’re big on bums. That’s because, as Principal Partner of the Adelaide Fringe, we like putting bums on seats.
For a crack at free tickets, go to talkfringe.com
Brief Explanation
The Adelaide Fringe is the largest arts festival in the southern hemisphere. BankSA, the festival's main sponsor buys tickets to the shows of up and coming artists and then hands these out for free. In other words, they put bums on seats.
We took this concept and tweaked a famous musical composition so the vocals were humming the word ‘bum’. Because at BankSA, 'we're big on bums'.