ADIDAS: MATHS

	Download original version (size: 657.1 KB; duration: 00:42)
Released:	March 2005
Advertiser:	ADIDAS
Brand name:	ADIDAS
Country:	United Kingdom
Category:	Corporate Image

Credits:

Advertising Agency: TBWA\LONDON, UNITED KINGDOM, London
Creative Director: Tony Mctear/Danny Brooke-taylor
Scriptwriter: Danny Brooke Taylor
Agency Producer: Gemma Woodiwiss
Account Supervisor: Richard Powell
Advertiser's Supervisor: Audrey Schillings
Sound Engineer: Parv Thind


Script in English
SFX: Running footsteps and heavy rhythmic breathing. General street atmos. The sound
becomes echoey and feels more internal.

MVO: (internal) So, I wanna run 13.1 miles, how long have I been running? Thirty-one minutes?
No thirty minutes? Never been any cop at maths… err soo how do I work this, it’s the time..err… 30 minutes 42.38 seconds, right so I’ve done 3 miles, which means…

SFX: Sounds of a supercomputer working it out.

MVO: (internal) Ta da! I have precisely 1.5 hours to go. Flippin heck! Never liked maths either.

SFX: Voice gets slower and fades. The sound returns to normal. Running footsteps and heavy
rhythmic breathing. General street atmos.

MVO: (external) Let’s pick up the pace, run like billy o

OFF: Training. It’s what happens before marathons. Adidas.