ADVERTISING AGENCY: CLIENT'S IDEA

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Released:	April 2007
Brand name:	ADVERTISING AGENCY
Agency:	LEO BURNETT BRUSSELS
Country:	Belgium
Category:	Business equipment & services

Credits:

Advertising Agency: LEO BURNETT BRUSSELS, BELGIUM, Brussels
Creative Director: Jean-Paul Lefebvre/Michel De Lauw
Scriptwriter: Rodrigo Aranda/Mathieu Dubray/Jean-Paul Lefebvre
Agency Producer: Martine Levy-Lambrechts
Account Supervisor: Rodolphe Coonen
Advertiser's Supervisor: Christine Jean


Script in English
SFX:And now, time to brainstorm.

FVO1:Hello, Mr Client,

MVO1:Hello.

FVO1:The agency has a very, very simple idea that’s rather funny…

MVO1:Hold on, if I may… this morning I was talking to my wife and I also had an idea…

FVO1:Show it in.

SFX:KNOCK AT DOOR

MVO2:Hello, I’m the client’s idea! I’m super positive, I have white teeth, I’m full of energy because life is wonderful! And I always walk around with a big logo!

MVO1:So, what do you think?

MVO3:Well, it’s OK, but it’s also… it’s surprising…

FVO1:In fact, it goes a bit too far…. And I think that the audience is not really ready for that…

MVO3:So that’s a no…

ANN:Leo Burnett, the advertising agency that only keeps the best ideas.

Script in Orginal Language
SFX:Et maintenant un brainstorming.

FVO1:Bonjour Monsieur le client,

MVO1:Bonjour .

FVO1:L’agence a eu une idée tres simple simple et tres drôle…

MVO1:Mais attendez, si je peux me permettre …ce matin en parlant avec ma femme, j’ai moi aussi eu une idée…

FVO1:Faites-là entrer.

SFX:KNOCK ON DOOR

MVO2:Bonjour, je suis l’idée du client ! Je suis hyper positif, j’ai les dents blanches. J’ai une pêche d’enfer, parce que la vie c’est que du bonheur. Et puis surtout, je me promène toujours avec un gros logo.