ADVERTISING AGENCY: GELOX

	Download original version (size: 1.2 MB; duration: 00:30)
Released:	April 2008
Brand name:	ADVERTISING AGENCY
Agency:	McCANN ERICKSON BRASIL
Country:	Brazil
Category:	Business equipment & services

Credits:

Advertising Agency: McCANN ERICKSON BRASIL, BRAZIL
Executive Creative Director: Adriana Cury
Creative Director: Adriana Cury
Scriptwriter: Fabio Mozeli
Agency Producer: Paula Moraes
Account Supervisor: Mauro Sato/ Diogo Ribeiro
Advertiser's Supervisor: Adriana Cury
Director: Fred Benuce


Script in English
FVO: Did it hit you?

SFX: Sounds of someone falling

FVO: Ouch! Does it hurt? Ouuuuuuch! Cut out that ouch, ouch, ouch. Use Gelox. It relieves muscular pain, stiff necks and lesions like no other can. When pain hits and hits hard, use Gelox. And stop that ouch....ouuuch, eeee.....aaahhhhhh!

ANN: Suitability in advertising is everything. Choose an agency that understands what your brand really needs.
McCann.

Script in Orginal Language
FVO: Bateu?

SFX: Som de alguém caindo

FVO: Ai....! Doeu? Aaai..! Não fique cheio de ai ai ai. Passe Gelox. Alivia dores musculares, torcicolos e contusões como nenhum outro. Se a dor bater e bater forte, passe Gelox. E chega de ai! Aaahi! Aahhi!!

ANN: Adequação em propaganda é tudo. Procure uma agência que entende o que a sua marca realmente precisa.
Mccann.


Brief Explanation
To the sound of a typical striptease melody, a sexy feminine voice narrates the benefits of a pain relief cream. The soundtrack and acting have nothing to do with the product, making the commercial surreal.