ADVERTISING AWARD ANNUAL: NAMES

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Released:	December 2005
Advertiser:	CAMPAIGN BRIEF ASIA
Brand name:	ADVERTISING AWARD ANNUAL
Agency:	MEDIACORP RADIO
Country:	SINGAPORE
Category:	Publications & media

Credits:

Advertising Agency: MEDIACORP RADIO, SINGAPORE
Creative Director: Steve Straw
Scriptwriter: Jatinder Sandhu/David Joubert
Agency Producer: Irene Gan
Account Supervisor: Sin Wei Cheah/June Wee
Director: Rene Gomez
Sound Engineer: Matt Koh


Script in English
MVO1: Why does it take three Writers to write four words?

MVO2: Maybe they’re as dumb as you?

MVO1: And three Art Directors to put the logo in the bottom right like you normally do.

MVO2: Three Art Directors for that? You’ve gotta be kidding me.

MVO1: Get this, three Creative Directors, of which, one was also the Writer.

MVO2: No way.

MVO1: Which of them you reckon actually did it?

MVO2: None. It was probably an intern.

MVO1: Jeez, eight creatives man for one ad? Now that’s what I call teamwork.

MVO2: Teamwork my bottom.

MVO1: …Not a bad ad though?

MVO2: …Mmm…Could’ve done it better.

ANN: Campaign Brief’s “The Work 2005” is out now. This radio ad was Art Directed by John
Williams, Trevor Hill, Arthur Lee, David Tan, Ravi Krishnan, Khai Phoorimum…(Fade to silence)