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Examples: WORLD VISION, AFRICAN CHILD APPEAL, NET#WORK BBDO, South Africa

Ads Archive / Radio

AFRICAN CHILD APPEAL: BONO

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Original version




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Released: February 2007
Advertiser: WORLD VISION WORLD VISION
Brand name: AFRICAN CHILD APPEAL AFRICAN CHILD APPEAL
Agency: NET#WORK BBDO NET#WORK BBDO
Country: South Africa South Africa
Category: Public health & safety Public health & safety
Tags: Johannesburg Johannesburg

Credits:

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Executive Creative Director: Julian Watt
Creative Director: Graeme Jenner
Scriptwriter: Shane Durrant
Agency Producer: Tanja Rae
Account Supervisor: Delia Ferreira
Advertiser's Supervisor: Penny Bryce
Sound Engineer: Dave Harris


Script in English

SFX:crowd at stadium rock show.

MVO1:I’ve got something to say, and I want you all to listen.

SFX:slowly clapping

MVO1:Every time I clap my hands, a child in Africa dies.

MVO2:Well stop bloody clapping then!

ANN:You don’t have to be a rock star to make a difference. Just R120 a month saves a child. Visit www.worldvision.org.za and sign up. Simple as that.