Aids Awareness: "DO THE MATH" Radio ad by Marketel

Advertising Agency: MARKETEL, CANADA, CANADA
Creative Director: Gilles Dusablon
Scriptwriter: Linda Dawe
Agency Producer: Huguette Loiselle
Account Supervisor: Laetitia Leclerc/Carl Pichette
Sound Engineer: Luc Thériault


Script in English
SFX: Church organ music, faintly in the background; echo of the church

PRIEST: Do you, Steven, promise to love and to cherish Jessica, Brian, Suzy, Raphael, Cheryl, that guy from Toronto, Isabelle, Pierre, Ellen, and Ellen’s twin sister, from this day forward?

ANN: When you have unprotected sex with one person, you may be sleeping with more
people than you think. Do the math. Use a condom. A message from COCQ-SIDA, the Québec coalition against AIDS.