AIDS AWARENESS MESSAGE: ANY WAY YOU WANT

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Released:	February 2008
Advertiser:	LLC UKRMEDIATREND
Brand name:	AIDS AWARENESS MESSAGE
Agency:	MAXIMA KIEV
Country:	Ukraine
Category:	Public health & safety
Tags:	Kiev

Credits:

Advertising Agency: MAXIMA KIEV, UKRAINE, Kiev
Executive Creative Director: Alexandr Netrebchuk
Creative Director: Alexandr Netrebchuk
Scriptwriter: Natasha Nelipa/Juliya Storchak
Agency Producer: Alexandr Netrebchuk
Account Supervisor: Nadezhda Andrianova


Script in English
ANN: You can make love like that:
SFX: Music and sexual moans of a man and woman

ANN: Or like that:
SFX: Music and sexual moans of two men

ANN: Or this way:
SFX: Music and sexual moans of two men and two women

ANN: Or even like that:
SFX: Music; man moaning and sheep bleating

ANN: Live long enough to embody all your fantasies. Use condoms.
Script in Orginal Language
ANN: Ty mozhesh kohatys tak:
SFX: Harakterni cholovichi i zhinochi stogony

ANN: Abo tak:
SFX: Harakterni stogony dvoh cholovikiv

ANN: Chy tak:
SFX: Harakterni stogony dvoh cholovikiv i dvoh zhinok

ANN: Chy navit tak:
SFX: Harakternyi cholovichyi stogin ta bekannia vivzi

ANN: Prozhyvy dostatnio dovgo, schob zdiysnyty vsi svoi bazhannia. Korystuisia prezervatyvom.
Brief Explanation
It seems that a tone of voice speaking about such serious issues as fighting AIDS should be as serious. But the creative team of the Maxima Kiev Advertising Agency decided to look at the problem from a different point of view, remembering the following aphorism of the great Georgian writer Fazil Iskander: 'Humour is the best way to lure a person into life'.

Instead of frightening listeners we decided to make them smile. Instead of emphasising fear we’ve emphasised love for life in general, and for sex in particular. For the wish to enjoy life and sex – in all its forms – as long as possible is a great motivation for protecting one’s life from AIDS.