| Examples: VARIG, AIRLINE, DDB BRASIL, Brazil |
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Original version| Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 1.2 MB; duration: 00:30) | |
| Released: | April 2008 |
| Advertiser: | VARIG |
| Brand name: | AIRLINE |
| Agency: | DDB BRASIL |
| Country: | Brazil |
| Category: |
Entertainment & leisure |
Advertising Agency: DDB BRASIL, BRAZIL
Executive Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio
Creative Director: Sergio Valente
Scriptwriter: Sergio Valente/Renata Florio
Agency Producer: Gilberto Pires (Gibinha)
Account Supervisor: Janaina Santos
Advertiser's Supervisor: Murilo Barbosa
Script in English
FVO: This aircraft has six emergency doors: two over the wings, in the front and rear are four
If cabin pressure suddenly drops, oxygen masks above you will fall...
ANN: At Varig we do everything to make your flight comfortable. From take off to landing. Have nice dreams...sorry...flight.
Varig Airlines. It’s more than flying.
Script in Orginal Language
FVO: Essa aeronave tem seis saídas: duas nas asas, quatro à frente e atrás.
Se a cabine despressurizar a máscara de oxigênio acima de você cairá.
ANN: Na Varig a gente faz de tudo para o seu vôo ser confortável. Do decolar ao pousar. Bons sonhos...quer dizer... bom vôo.
Varig. É mais que Voar.
Brief Explanation
Lullaby sung very softly and gently, as if it’s putting a baby to sleep. The lyrics, however, are the safety instructions given by flight attendants at the time of take off. The idea is to show that every moment of a Varig Airline flight is calculated so that the passenger is relaxed.