ALCOHOL AID WEBSITE: THIS SONG'S FOR YOU

	Download original version (size: 1.6 MB; duration: 01:42) Download English version (size: 1.7 MB; duration: 01:56)
Released:	December 2007
Advertiser:	SWEDISH ALCOHOL COMMITTEE
Brand name:	ALCOHOL AID WEBSITE
Agency:	LE BUREAU
Country:	Sweden
Category:	Public health & safety
Tags:	Stockholm

Credits:

Advertising Agency: LE BUREAU, SWEDEN, Stockholm
Scriptwriter: Uje Brandelius
Account Supervisor: Johan Öhlin
Advertiser's Supervisor: Håkan Wrede
Director: Emma Eriksson/Claes Kjellström


Script in English
SFX: Piano music

MVO: (Singing) This song's for you who keeps a box of wine for friends at home,
But always has to buy some more when your friends pop by.

This song's for you who's got a brother who likes to celebrate,
He celebrates a sunny day and the death of Charles the Great.

This song's for you who's got barstools in your living room,
And a beertap and a bouncer watching over you.

This song's for you whose got a boyfriend who doesn't like to answer
And tells you to calm down and says that everything is fine.

This song's for you who doesn't quite remember what you said
But got a feeling something stupid came out of your head.

This song's for you whose mother drinks when something special happens
The special happening today is the evening news.

This song's for you who likes to tell the gossip of last night
But joking about your wasted friend doesn't feel alright

ANN: If this song reminds you of you, go to the new website alcoholaid.se

Script in Orginal Language
SFX: Piano music

MVO: (Sjunger) Till dig som har en bag-in box för gäster i ditt kök
Men alltid har en tom kartong när du väl får besök.

Till dig som har en brorsa som firar helgens löning
Och pingis-SM, första snön och finska kungens kröning

Till dig som har ett vardagsrum med barstolar och speglar
Och öltappar och jordnötter och ordningsvakt som sneglar

Till dig som har en kille som ofta vägrar svara
Och säger sluta tjafsa lugna ner dig ingen fara

Till dig som inte riktigt minns allt det du sa
Men är ganska säker på att det inte var något bra

Till dig vars mamma dricker när det är något speciellt
Idag så dricker mamma för dom visar Aktuellt.

Till dig som gillar skvallret vad ni gjorde vad ni sa
Men har slutat skämta om hur full din kompis va

ANN: Om du tyckte att den här låten handlade lite grann om dig kanske så tycker jag att du ska gå in på alkoholhjälpen.se

Brief Explanation
This song is the radio launch of the brand new website Alcohol Aid. This website is a
professional self-help site for anyone with alcohol problems. There's also help for friends and relatives of drinkers.

The song is performed by independent Swedish pop artist Uje Brandelius, who never does advertising otherwise. Uje Brandelius is well known to the target group, because of his brilliant lyrics and smart music. But he's not mainstream. The target group's parents wouldn't have a clue who he is. Since we only want to address 18-25 year olds this was carefully thought through.