ALL-WHEEL DRIVE VEHICLES: FLYPAPER

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Released:	February 2005
Advertiser:	VOLVO OF CANADA
Brand name:	ALL-WHEEL DRIVE VEHICLES
Agency:	SHARPE BLACKMORE EURO RSCG
Country:	Canada
Category:	Cars & automotive services
Tags:	CANADA

Credits:

Advertising Agency: SHARPE BLACKMORE EURO RSCG, CANADA, CANADA
Creative Director: Tony Miller
Scriptwriter: Kevin Simcock
Agency Producer: Cathy Jefferies


Script in English
VO: (Scandinavian accent, very calm and sophisticated) For eighty years Volvo has been committed to designing the safest cars for our drivers. But what would life be like if Volvo wasn’t so committed to safety?

SFX: Dream land sound effects.

Man: So these tyres use flypaper for traction control?

Sales guy: (excited) That’s right, it’s state-of–the-art. They’re very, very, um... sticky.

VO: Wow, it's a good thing we take safety seriously. Count on Volvo to protect your family with features like electronically controlled all-wheel drive to keep you on the road and in control. Volvo. Thinking about safety. So you don't have to.
Brief Explanation
Volvo has a Scandinavian heritage and we decided to leverage this in the radio spots to sell the all-wheel drive vehicles.