AMP Energy Drink: METAL SURGEON

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Released:	February 2008
Advertiser:	PEPSI
Brand name:	AMP Energy Drink
Agency:	BBDO NEW YORK
Country:	USA
Category:	Non-alcoholic drinks

Credits:

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Gianfranco Arena/Peter Kain
Scriptwriter: Tommy Troncoso
Agency Producer: Loren Parkins
Sound Engineer: Henri Perotti


Script in English
ANN: Some drinks give you energy, which is good if you’re a metal singer:

SFX: Metal music

MVO1: Rage runs my life a hurricane…

ANN: Other drinks help you focus, which is good if you’re a surgeon:

SFX: Surgical machinery

MVO2: Prepare to insert the catheter.

FVO: Yes, Doctor.

ANN: But what if you need to sing metal while simultaneously performing surgery?

SFX: Metal music and surgical machinery

MVO3: Prep the internal paddles. Open pericardium. We’ve got a major haemorrhage here. Need more suction at the proximal aorta.

FVO1: BP is 90 over 50.

MVO3: What?

FVO1: 90 over 50.

ANN: That’s when you need the power of an AMP Energy drink...with its intense combination of energising B-Vitamins, Taurine, Ginseng and Guarana.

MVO3: We’ve got a pulse. He’s gonna make it!

ANN: When it’s time to perform, you need energy. Focus. And Control. AMP Energy. AMP Yourself.

MVO3: Great job people. You’re looking good nurse. Yeaaa! Close it up.