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Ads Archive / Radio
ANIMAL WELFARE CHARITY: FIREWORKS
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Original version
| Download original version (size: 475.5 KB; duration: 00:30) | |
| Released: | October 2007 |
| Advertiser: | RSPCA  |
| Brand name: | ANIMAL WELFARE CHARITY |
| Agency: | Lunar BBDO |
| Country: | United Kingdom |
| Category: |
Public health & safety
|
| Tags: |
London
|
Credits:
Advertising Agency: LUNAR BBDO, UNITED KINGDOM, London
Creative Director: Daryl Corps/Ben Kay
Scriptwriter: Ben Kay
Script in English
SFX: The sound of a fireworks display is completely recreated using the sounds of distressed animals
ANN: Fireworks can cause animals pain and distress. Don't let it happen.
Text 'Bang' to the RSPCA on 60022 to find out how you can protect them.
Brief Explanation
Brief: Highlight the distress that fireworks cause to animals.
Solution: Every year the RSPCA runs a campaign to highlight the distress caused to animals on bonfire night. This was one of the radio ads for 2007.