Ads Archive / Radio
ANTI-CORRUPTION MESSAGE: SUV
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Original version
| Download original version (size: 1.1 MB; duration: 01:09) | |
| Released: | April 2007 |
| Advertiser: | DREAM STATION  |
| Brand name: | ANTI-CORRUPTION MESSAGE |
| Country: | THE PHILIPPINES |
| Category: |
Public health & safety
|
Credits:
Advertising Agency: TBWA\SANTIAGO MANGADA PUNO, THE PHILIPPINES
Executive Creative Director: Melvin Mangada
Creative Director: Badong Abesamis
Scriptwriter: Chris Costelo
Agency Producer: Sunny Lucero/Francis Bagnes
Account Supervisor: Vanessa Escobar
Sound Engineer: SONNY CASTANEDA
Script in English
MVO:When you thought you’d seen it all
SFX:car starts
MVO:Here comes an SUV with the mind of a sports car…
SFX:car races . . .
MVO:and the body of a tank.
SFX:car races
MVO:We redefine all-terrain vehicles for the new millennium.
SFX:car zooming
MVO:Muscle your way through the urban jungle… Careen through tough terrain, rough roads…
SFX:stones crushing under the wheels
MVO:And cratered streets . . .
SFX:thumps and bangs
MVO:A result of the simple fact that up to 40% of the contract prices for roads in our country goes to the pockets of corrupt officials….
SFX:car zooms out, police car sirens
MVO:Resulting in shoddy highways, unlit streets…
SFX:car swerves
MVO:And unfinished fly-overs…
SFX: Crashes
MVO:Report all incidents of graft, and join Dream FM’s drive to stop corruption.