ANTI-DANDRUFF SHAMPOO: FRANCES, FRANCES

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Released:	April 2007
Advertiser:	PROCTER &GAMBLE
Brand name:	ANTI-DANDRUFF SHAMPOO
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Cosmetics & beauty products
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Tony Granger
Creative Director: Icaro Doria/Rob Lenois
Scriptwriter: Julia Neuamann/Michael Schachtner/Aryan Aminzadeh/Kristin Graham
Agency Producer: Eric Korte
Account Supervisor: Carol Miller-Repetto
Sound Engineer: Rick Oakley


Script in English
FVO:A lot of people laugh when they talk to me. I know I am a really funny girl , but still, it’s weird. So I thought about it. And when I think, I scratch my head. So I scratched my head and it started to snow on my head and on my shoulders. So, I thought Head and Shoulders is a really funny name, because my dandruff is on my head and on my shoulders, so I bought it, to make my head stop snowing. Not a single flake comes down when I scratch now. And when people laugh, I laugh back.

ANN:You’ve got bigger problems than dandruff. This message brought to you by Head and Shoulders.