ANTI-DANDRUFF SHAMPOO: LOUD STEVEN

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Released:	April 2007
Advertiser:	PROCTER &GAMBLE
Brand name:	ANTI-DANDRUFF SHAMPOO
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Cosmetics & beauty products
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Tony Granger
Creative Director: Icaro Doria/Rob Lenois
Scriptwriter: Julia Neuamann/Michael Schachtner/Aryan Aminzadeh/Kristin Graham
Agency Producer: Eric Korte
Account Supervisor: Carol Miller-Repetto
Sound Engineer: Rick Oakley


Script in English
MVO1:Marie was this girl i was really serious about. I mean, we‘d been dating online for several weeks. So i decided to take our relationship to the next level. Ya know, doing something in person. I took her out for a drink but she seemed a bit reserved, so i whispered in her ear: “Hey Marie, what’s wrong?” She just cringed. I went home heartbroken and as I looked into the mirror, it all made sense. I had dandruff. So I bought Head and Shoulders and now I don’t have dandruff. If Marie could see me now, she’d be begging me to take her back.

ANN:You’ve got bigger problems than dandruff. This message brought to you by Head and Shoulders.