ANTI-DOMESTIC VIOLENCE CAMPAIGN: DOMESTIC VIOLENCE

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Released:	December 2006
Advertiser:	CEHAT
Brand name:	ANTI-DOMESTIC VIOLENCE CAMPAIGN
Agency:	LEO BURNETT INDIA
Country:	INDIA
Category:	Public health & safety
Tags:	Mumbai

Credits:

Advertising Agency: LEO BURNETT INDIA, INDIA, Mumbai
Executive Creative Director: Nitesh Tiwari/K.V. Sridhar
Creative Director: Virag Mishra
Scriptwriter: Virag Mishra
Agency Producer: Kevin Affonso


Script in English
MVO1:Hello, what a sweet little child! So what's your father's name?

MVO2:Virender Pratap Saxena

MVO1:And what's your mother's name?

MVO2:Oh, Mummy has lots of names.

MVO1:Huh? Such as...

MVO2:When dad's angry then he calls her a slut, when he doesn't like the food she's cooked he calls her a bitch, when he returns home after a drink then sometimes he calls her a whore or a fucking slut.

ANN:Domestic violence does more harm if hidden than reported. If you are or know someone suffering from domestic violence, call Cehat on 022 2667 3571.
Script in Orginal Language
MVO1:kitna pyaara bachcha hai? Kya naam hai tumhara dady ka?

MVO2:Virender Pratap Saxena

MVO1:Aur tumhara mummy ka naam?

MVO2:Mummy ki kayi naam hai.

MVO1:Huh. Jaise?

MVO2:Jab papa gusse mein to usse $&^% (beep) pukarte hai, jab usse khana pasand nahi hai to usse &^$%^ (beep) karke pukarte hai, aur jab raat to drink karke aate hai toh usse #$&#$%&# (beep) ya phir ^@%$#@! (beep) karke bulate hai.

ANN:Domestic violence does more harm if hidden than reported. If you are or know someone suffering from domestic violence, call Cehat on 022 2667 3571.