ANTI DOMESTIC VIOLENCE MESSAGE: LOVE

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Released:	December 2005
Advertiser:	COMMISSION OF GENDER EQUALITY
Brand name:	ANTI DOMESTIC VIOLENCE MESSAGE
Country:	South Africa
Category:	Public health & safety
Tags:	Johannesburg

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Damon Stapleton
Scriptwriter: Damon Stapleton
Agency Producer: Tessa Weakley
Sound Engineer: Paul Baxter


Script in English
VO: My dad is cool. He’s big and strong. When he comes home I always give him a big hug.
Then he sits in his favourite chair with a beer. And then sometimes he hits my mom. Not
everyday. But when he does, it’s because she’s late with dinner. My dad says you have to have rules. He’s clever, he knows everything. I really love my dad. When I’m older I want to be just like him.

ANN: Reporting violence against women doesn’t just stop it today, it stops it for generations to
come. This message was bought to you by the Commission on Gender Equality. Call
0114037182.