ANTI DOMESTIC VIOLENCE MESSAGE: SONG

	Download original version (size: 1.8 MB; duration: 01:54)
Released:	February 2006
Advertiser:	COMMISSION OF GENDER EQUALITY
Brand name:	ANTI DOMESTIC VIOLENCE MESSAGE
Country:	South Africa
Category:	Public health & safety
Tags:	Johannesburg

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Damon Stapleton
Scriptwriter: Charles Pantland/Juliet Honey
Agency Producer: Tessa Weakley
Director: Rob Schroder


Script in English
VO: Yo, listen up, this girl has something to say.

FV: Four short years, And many to go. You know I need you, and it will always show. I'll wait
until the morning, Or even a week. For you to come home, Even if it's my head you seek. Even if you hit me, And beat me today. You know I'll understand, I know it's just your way. And when your fists come out, I feel the pain. My broken bones, And stitches remain. The fears and tears, Won't take me away. Because I know That you'll always say, I love you I love you.....

VO: Yo, this shouldn't be anybody's love song. Call 0800 150 150. End abuse now.


Brief Explanation
We decided to create a song that would be play-listed on radio stations, giving the spot longevity
and greater impact.