ANTI-DRINK-DRIVING: BEETHOVEN

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Released:	April 2007
Advertiser:	SIMPLES MAGAZINE
Brand name:	ANTI-DRINK-DRIVING
Agency:	DDB BRASIL
Country:	Brazil
Category:	Public health & safety

Credits:

Advertising Agency: DDB BRASIL, BRAZIL
Executive Creative Director: Sergio Valente/Julio Andery
Creative Director: Miguel Bemfica/Mariana Sa
Scriptwriter: Miguel Bemfica/Aricio Fortes/Denis Kakazu
Agency Producer: Gilberto Pires (Gibinha)/Vanuza Passos
Account Supervisor: Jose Boralli
Advertiser's Supervisor: Chico Lowndes
Director: Apollo Nove
Sound Engineer: Vinicius Villani


Script in English
SFX:Screams from the audience, piano

MVO:You thought you’d never see him playing. But the time has come. LIVE! Tonight! Beethoven!!!!! Playing his greatest hits! And it’s free! All you have to do is drink and drive. Come and bring your friends! Don’t miss it!

ANN:Drink responsibly. A message from Simples Magazine.
Script in Orginal Language
SFX:Plateia gritando num show.Ouvimos um piano tocando.

MVO:Você achou que jamais iria ver um show dele. Mas esse dia chegou.
É HOJE! E MELHOR: Ao vivo! Venha vê-lo tocar seus maiores hits! Beethoven!!!! Grátis! Você só precisa beber e dirigir! Venha. Traga seus amigos!!!!! Beethoven! Você não pode perder.

ANN:Beba com responsabilidade. Uma Mensagem da Revista Simples.
Brief Explanation
In Brazil, it's very common to announce concerts for young people on the radio.