Advertising Agency: LEO BURNETT, UNITED KINGDOM, London Executive Creative Director: Jonathan Burley Creative Director: Tony Malcolm/Guy Moore/Jonathan Burley Creative Director: Tony Malcolm/Guy Moore/Jonathan Burley Scriptwriter: Tony Malcolm/Guy Moore Agency Producer: Adam Furman Account Supervisor: Nick Morrell/Richard Bookey Producer: Adam Furman Sound Engineer: Munzie Thind
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD MVO: Follow me up to the desk here, please. Could you just stand here and keep your hands out of your pockets for me, please. Move away from the counter for me, mate.
Good evening Sarge, this gentleman has been arrested on suspicion of drink drive. The vehicle was stopped, the driver was spoken to, the road side breath test procedure was carried out which produced a positive result. The gentleman was arrested, section 5 of the road traffic act.
FVO: I’m going to authorise your detention as you’ve been arrested for supplying a positive breath test at the side of the road, do you understand that? You are going to have to get me some details, if you would. Can I have your surname please?
ANN: Get caught drink driving and you’ll be processed like any other criminal. Think.
FVO: Eh? How old are you then? Are you going to tell me that?
The Radio ad titled CUSTODY was done by Leo Burnett advertising agency for product: Anti-drink-driving (brand: Uk Department For Transport) in United Kingdom. It was released in the Dec 2008.