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| Released: | December 2006 |
| Advertiser: | BRANDHOUSE |
| Brand name: | ANTI-DRINK-DRIVING |
| Agency: | FoxP2 |
| Country: | South Africa |
| Category: |
Public health & safety |
| Tags: |
Cape Town |
Advertising Agency: FOXP2, SOUTH AFRICA, Cape Town
Creative Director: ANDREW WHITEHOUSE/JUSTIN GOMES/NOEL COTTRELL
Scriptwriter: JUSTIN GOMES
Agency Producer: JENNI VIVIER
Advertiser's Supervisor: SAMANTHA STROVER
Director: JUSTIN GOMES/ANDREW WHITEHOUSE
Sound Engineer: Arnold Vermaak
Script in English
SFX:car driving, beep
FVO:This is your voice navigation system. In 50 metres go straight where you will hit an innocent woman and child in approximately one minute. They will die in approximately three minutes. You will live with a criminal record and horrific guilt for approximately the rest of your life.
ANN:Drinking and driving could change your life forever. This message brought to you by the Brandhouse Dry Roads initiative.