A radio campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men. Some of the poems are read by people who have served time in prison.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriters: Simon Lotze, Gavin Williams, Mimi Cooper
Audio: The Workroom
Aired: November 2010
The Radio ad titled Heartbeat was done by Publicis Conseil, Paris advertising agency for product: Anti-drink-driving (brand: Drive Dry) in France. It was released in the Nov 2010.