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Drive Dry Ads & Commercials Archive › Drive Dry Radio ads

Anti-drink-driving: "Heartbeat" Radio ad by Publicis Conseil, Paris

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Brand name:	Drive Dry
Product:	Anti-drink-driving
Agency:	Publicis Conseil, Paris
Country:	France
Category:	Public awareness
Released:	November 2010
	Credits & Description: A radio campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men. Some of the poems are read by people who have served time in prison. Advertising Agency: FoxP2, Cape Town, South Africa Creative Directors: Justin Gomes, Andrew Whitehouse Art Director: Ryan Barkhuizen Copywriters: Simon Lotze, Gavin Williams, Mimi Cooper Audio: The Workroom Aired: November 2010 The Radio ad titled Heartbeat was done by Publicis Conseil, Paris advertising agency for product: Anti-drink-driving (brand: Drive Dry) in France. It was released in the Nov 2010. Show all credits