Anti-drink-driving: "KOEFIA" Radio ad by The Jupiter Drawing Room South Africa

Advertising Agency: THE JUPITER DRAWING ROOM SOUTH AFRICA, SOUTH AFRICA, Cape Town
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Scriptwriter: Jonathan Commerford
Agency Producer: Caryn Brits
Account Supervisor: Ross Chowles
Advertiser's Supervisor: Kevan Aspoas
Director: Jonathan Commerford
Sound Engineer: Craig Ormond


Script in English
MVO1:So, uh, how many people drink? Obviously no Muslims. Muslims in the house? The thing is, obviously you can’t drink, you drink other things. One of my good friends Yusuf, who’s a very devout Muslim, the really cool thing about him is he lets me borrow his little hat. What is it called? A Koefia? It’s really useful when you go through a roadblock.

SFX:laughter

MVO1:I know you guys haven’t thought about this, but when you’re drinking and driving and you’re on your fifteenth Jaagie-bomb. Koefia time. Eh, have you been drinking? Koefia motherf***er! Tequila motherf***er! And they just go Eh, he’s a radical.

SFX:Laughter

ANN:Isn’t it time we started taking drunk driving a lot more seriously? Every year, thousands of South Africans die in alcohol-related accidents on our roads. If you’re drinking, don’t drive. Let’s all Arrive Alive.

Brief Explanation
KOEFIA:A South African term for the Fez commonly worn by Muslim men

JAAGIE-BOMB:A potent shooter that mixes Jaagermeister and Red Bull.