Advertising Agency: THE JUPITER DRAWING ROOM SOUTH AFRICA, SOUTH AFRICA, Cape Town Executive Creative Director: Ross Chowles Creative Director: Livio Tronchin Scriptwriter: Jonathan Commerford Agency Producer: Caryn Brits Account Supervisor: Ross Chowles Advertiser's Supervisor: Kevan Aspoas Director: Jonathan Commerford Sound Engineer: Craig Ormond
Script in English MVO1:So, uh, how many people drink? Obviously no Muslims. Muslims in the house? The thing is, obviously you can’t drink, you drink other things. One of my good friends Yusuf, who’s a very devout Muslim, the really cool thing about him is he lets me borrow his little hat. What is it called? A Koefia? It’s really useful when you go through a roadblock.
MVO1:I know you guys haven’t thought about this, but when you’re drinking and driving and you’re on your fifteenth Jaagie-bomb. Koefia time. Eh, have you been drinking? Koefia motherf***er! Tequila motherf***er! And they just go Eh, he’s a radical.
ANN:Isn’t it time we started taking drunk driving a lot more seriously? Every year, thousands of South Africans die in alcohol-related accidents on our roads. If you’re drinking, don’t drive. Let’s all Arrive Alive. Brief Explanation KOEFIA:A South African term for the Fez commonly worn by Muslim men
JAAGIE-BOMB:A potent shooter that mixes Jaagermeister and Red Bull.
The Radio ad titled KOEFIA was done by The Jupiter Drawing Room South Africa advertising agency for product: Anti-drink-driving (brand: Arrive Alive) in South Africa. It was released in the Mar 2007.