ANTI-DRINK-DRIVING MESSAGE: THINK AND DRIVE

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Released:	December 2007
Advertiser:	ENI
Brand name:	ANTI-DRINK-DRIVING MESSAGE
Agency:	ECCETERA PRODUZIONI AUDIO
Country:	Italy
Category:	Public health & safety
Tags:	Milan

Credits:

Advertising Agency: TBWA\ITALIA, ITALY, Milan
Executive Creative Director: Fabrizio Russo
Creative Director: Alessio Riggi
Scriptwriter: Alessio Riggi
Account Supervisor: Gabriele Carusi
Advertiser's Supervisor: Lamberto Dolci
Director: Josè Bagnarelli


Script in English
MVO1: GinGinGin...Ruuum, Ruummm, Rummmm, Ruuum, Ruuuuummm, Ruuuummm
MVO2: Tequilaaaaaaaaaa!
MVO1: Ruuuuuummmmmm!
MVO3: Vodkaaaaaaaaaaaaaa!
MVO4: Whiskeeeeeeeeeeeeeeeeey!

SFX: Glass breaking

ANN: Got it? Please. Don’t drink and drive.
Agip. For driving awareness.
Script in Orginal Language
MVO1: GinGinGin...Ruuum, Ruummm, Rummmm, Ruuum, Ruuuuummm, Ruuuummm
MVO2: Tequilaaaaaaaaaa
MVO1: Ruuuuuummmmmm!
MVO3: Vodkaaaaaaaaaaaaaa!
MVO4: Wiskeiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!

SFX: Un bicchiere di cristallo che si rompe simula l’impatto.

ANN: Sentito? Quando guidi, non bere.
Agip. Per una guida consapevole.
Brief Explanation
Social communication to fight the car accidents caused by alcohol abuse.