ANTI-DRINK-DRIVING MESSAGE: THREE DRUNKS

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Released:	May 2007
Advertiser:	RESPONSIBLE YOUNG DRIVERS
Brand name:	ANTI-DRINK-DRIVING MESSAGE
Country:	France
Category:	Public health & safety

Credits:

Advertising Agency: TBWA\PARIS, USA, New York
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen/ Thomas Mayer/ Veronique Sels
Scriptwriter: Daniel Perez


Script in English
SFX: Car speeding on the road.

MVO1: Hello brain. How is it going? It’s us the eyes talking…Sober up! (Laughs) That jerk isn’t answering. Maybe he doesn’t hear me…Uh-oh…

MVO2: Hey, eyes? It’s me, the brain…what a night. Was that a squirrel hitchhiking?

MVO1: No, that was no squirrel, but I have to tell you something: There’s a stop sign right in front of you.

MVO2: A stop sign? You’re kidding...

MVO1: Maybe even two…

MVO2: So?

MVO1: Well, maybe you should let the legs know about it...

MVO2: Oh yeah, that’s right. Legs? Anybody home?

MVO3: Yeah, what-what-what? Legs right here! Here we go...so what do we do? Jump? Run? Dance? Skip? Hop? What’s the program?

MVO2: Let’s calm down for a sec. I just wanted to tell you that there’s a stop sign was behind us...

MVO3: Oh, a splot sign? Good one...

MVO2: Yes, a splot sign!

MVO3: Ok, well, tell me Einstein, er, Mr. Know-It All, which pedal do you use to put on the brakes?

MVO2: Well...let me think about that one for a minute...

SFX: Car crash.

ANN: Don’t drink and drive. This message brought to you by Responsible Young Drivers.
Script in Orginal Language
SFX: Une voiture demarre et commence a rouler. Dialogue entre trois ivrognes.

MVO1: Salut le cerveau. Ca roule? Hey! Oh!? Le cerveau, c’est nous, les yeux! on décuve? (Rires) Y répond pas ce con...

MVO2: Hé, les yeux ? C’est moi le cerveau. Quelle soirée hein? Vous avez vu l’écureuil qui fait du stop?

MVO1: Ah non mon pot, on n’a pas vu d’écureuil, non... Par contre y fallait qu’on te dise un truc... Ah ouais... y’a un stop droit devant...

MVO2: Un stop?

MVO1: Y en a peut-être même deux…

MVO2: Oh, cool...

MVO1: Beh... il faut peut-être que tu le dises aux jambes...Non?

MVO2: Ah ouais ... Hey les jambes ! Allo y’a quelqu’un en bas?

MVO3: Ouais... quoi? Ici les jambes! On fait quoi? On saute? On court? On fait du hip-hop?

MVO2: On se calme les jambes, c’est juste pour vous dire qu’ y’a un stop...devant...derrière...

MVO3: Oh, un splot?

MVO2: Ouais, un splot.

MVO3: OK, OK. Dis-moi Monsieur Einstein, Monsieur Je sais tout, sur quelle pédale tu pousses pour freiner...

MVO2: Laissez-moi réfléchir...

SFX: Crash de voiture

ANN: Si vous buvez, ne conduisez pas.
Vous venez d’entendre un message des Responsible Young Drivers.