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ANTI-DRINK-DRIVING MESSAGE: W'S STORY
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Original version
| Download original version (size: 474.7 KB; duration: 00:30) | |
| Released: | July 2007 |
| Advertiser: | DEPARTMENT FOR TRANSPORT  |
| Brand name: | ANTI-DRINK-DRIVING MESSAGE |
| Agency: | LEO BURNETT |
| Country: | United Kingdom |
| Category: |
Public health & safety
|
| Tags: |
London
|
Credits:
Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Executive Creative Director: Jon Burley
Creative Director: TONY MALCOLM/GUY MOORE
Agency Producer: Adam Furman
Sound Engineer: Jack Sedgwick
Script in English
MVO: I knew I was over but I just didn’t personally think that it would be that bad. It’s only a quick five minute drive down the road. They smelt alcohol on my breath as soon as I started speaking and then they asked me, have I been drinking? That was it really. I spent the night in the cell and absolutely hated it.
With my girlfriend it made life really hard to see her, and that put pressure on the relationship and ended up making us break up. It made life so, so hard for me, I lost my job, I lost my girlfriend basically, it just went so wrong.
ANN: Don't drink and drive. Think.