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ANTI-DRINK-DRIVING MESSAGE: X'S STORY
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Original version
| Download original version (size: 477.2 KB; duration: 00:30) | |
| Released: | July 2007 |
| Advertiser: | DEPARTMENT FOR TRANSPORT  |
| Brand name: | ANTI-DRINK-DRIVING MESSAGE |
| Agency: | LEO BURNETT |
| Country: | United Kingdom |
| Category: |
Public health & safety
|
| Tags: |
London
|
Credits:
Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Executive Creative Director: Jon Burley
Creative Director: TONY MALCOLM/GUY MOORE
Agency Producer: Adam Furman
Sound Engineer: Jack Sedgwick
Script in English
MVO: I got stopped, breathalysed and I was over the limit. He gave me a caution, arrested me, cuffed me and threw me in the cells for the night. I’ve got myself a criminal record, got all finger prints, DNA taken out of my mouth, the full works.
The biggest worry for me was actually telling my boss that I’d lost my licence from drink driving. Just to have to tell him that I couldn’t work for him anymore because I’d been stupid for one night was probably one of the worst days of my life.
ANN: Don't drink and drive. Think.