Advertising Agency: LEO BURNETT, UNITED KINGDOM, London Executive Creative Director: Jonathan Burley Creative Director: Tony Malcolm/Guy Moore/Jonathan Burley Creative Director: Tony Malcolm/Guy Moore/Jonathan Burley Scriptwriter: Tony Malcolm/Guy Moore Agency Producer: Adam Furman Account Supervisor: Nick Morrell/Richard Bookey Producer: Adam Furman Sound Engineer: Munzie Thind
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD MVO: Just step away from the counter for me, please. Just lift your hand to the side; put your hands out of the way for me, I'm just going to search your pockets. Put all you have down on the counter from your pockets there, please.
SFX: Coins on the counter
MVO: Have you anything sharp in your pockets, that’s gonna hurt either you or me? Just keep your hands out to the side there for me, please. Take your wrist watch off and place it on the counter, please. Take your belt off and place it on the counter, please.
ANN: Get caught drink driving and you’ll be processed like any other criminal. Think.
MVO: Just step back and take your shoes off one at a time, please. And lift your feet for me one at a time, please Put your shoes back on. Search complete, Sarge.
The Radio ad titled SEARCH was done by Leo Burnett advertising agency for product: Anti-drink-driving (brand: Uk Department For Transport) in United Kingdom. It was released in the Dec 2008.