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| Released: | March 2007 |
| Advertiser: | ARRIVE ALIVE |
| Brand name: | ANTI-DRINK DRIVING |
| Agency: | THE JUPITER DRAWING ROOM SOUTH AFRICA |
| Country: | South Africa |
| Category: |
Public health & safety |
| Tags: |
Cape Town |
Advertising Agency: THE JUPITER DRAWING ROOM SOUTH AFRICA, SOUTH AFRICA, Cape Town
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Scriptwriter: Jonathan Commerford
Agency Producer: Caryn Brits
Account Supervisor: Ross Chowles
Advertiser's Supervisor: Kevan Aspoas
Director: Jonathan Commerford
Sound Engineer: Craig Ormond
Script in English
MVO1:So, how many of you guys have been pulled over ever in a road block? Cos I dig getting pulled over in a road block. You get the blue lights and you get that whole club feel. Wooo. I like the cops with the big moustaches too, like the big snor. Like a squirrel that’s died and then been stuck to their face. And it’s really cool when you’re so drunk that you puke on their shoes. You have done a vomit on my skoen ja? He took me to jail, which is like a club, but different. This one guy really wanted to be my friend, he liked me a lot. And he was like I like you, you’re my friend, I was like, I like you too. And then he asked me for a weird thing, he said. Can I have your shoes?
And I was like, no. And then he stabbed me, which was fun. Good Saturday night.
SFX:Laughter
ANN:Driving drunk can ruin your life. There’s nothing funny about that. If you’re drinking, don’t drive. Let’s all Arrive Alive.
Brief Explanation
SNOR: The Afrikaans word for ‘moustache’.
SKOEN:The Afrikaans word for ‘shoe’.