ANTI-DRINKING AWARENESS: GIRL

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Released:	May 2006
Advertiser:	MANCHESTER PUBLIC HEALTH DEVELOPMENT SERVICE
Brand name:	ANTI-DRINKING AWARENESS
Agency:	RED C
Country:	United Kingdom
Category:	Public health & safety
Tags:	Manchester

Credits:

Advertising Agency: RED C, UNITED KINGDOM, Manchester
Creative Director: Julian Gratton
Scriptwriter: Julian Gratton
Account Supervisor: Steve White
Director: Julian Gratton/Adders Jeffrey
Sound Engineer: Adders Jeffrey


Script in English
SFX:Hiss of static.

SFX:Laughter, talking, shouting, music in the distance.

FVO1:Stac, are you okay?

FVO2: uh, I'm really hot, I could really do with some fresh air.

MVO1: Here’s Stacy, eighteen years old. After having a few drinks at a mate’s house party, she walks outside for some fresh air.

SFX:laughter, footsteps

MVO1:Unfortunately, she then sees her boyfriend snogging her best mate…

SFX:gasp

MVO1:Luckily for her, her conscience comes into play…

SFX:music

MVO2: Alright stop! Now before you walk up to the pair. Scream into the air. Wakin’ all the neighbours, make ‘em all stare, you better think of the consequences…

FVO1:But who are you?

MVO2&4:We’re your conscience.

MVO4:Yo That’s nonsense! Look at them there. Kissing like they don’t care. Forget being polite, let them know that you don’t take this right! Go ahead, have some more to drink… then let them know what you really think!

MVO2:But, what then? Think these neighbours gonna be all Zen? Take a moment to think, you can’t focus with drink. Turn around and walk away. Cause if you don't you'll be paying another way.

SFX:Hiss of static.

MVO1:This has been a public service announcement by Think Safe Drink Safe. Click
drinkaware.co.uk.
Brief Explanation
The ads are a pastiche on the Eminem track called 'Guilty Conscience'. Two rap artists were sourced to be close in style to Eminem and Ice Cube (who play the bad and good conscience in the original song)