ANTI-LITTERING CAMPAIGN: LOST & FOUND FEMALE

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Released:	July 2007
Advertiser:	SUSTAINABILITY VICTORIA
Brand name:	ANTI-LITTERING CAMPAIGN
Agency:	GREY
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Melbourne

Credits:

Advertising Agency: GREY, AUSTRALIA, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Connor Beaver/Ben Keenan
Agency Producer: Jane Parkinson
Account Supervisor: Louise McFarland
Sound Engineer: Dylan Stephens


Script in English
FVO1: Hi, Claire speaking.

FVO2: Hi, it’s Jill, from Lost & Found.

FVO1: Oh, OK yep.

FVO2: We found it!

FVO1: Oh, sorry?

FVO2: The cigarette butt. The butt you dropped on Acland Street in 1998.

FVO1: Yeah, look I...

FVO2: We just fished it out of the bay and thought you might like it back.

FVO1: Um, sorry I don’t know.

FVO2: Yeah, they’re made of this plastic acetate stuff, they last for ages, like up to 12 years.

FVO1: Yeah, I think you’ve got the wrong...

FVO2: Most of its poisons have leached out but it’s still intact. When can you pick it up?

FV01: Yeah, I really don’t....

ANN1: Don’t be a tosser. Bin your butts.
ANN2: Authorised by the Victorian Government Melbourne.
Brief Explanation
Actual prank calls to unsuspecting smokers were used to create this anti-butt litter radio campaign for Sustainability Victoria.