ANTI-LITTERING CAMPAIGN: LOST & FOUND MALE

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Released:	July 2007
Advertiser:	SUSTAINABILITY VICTORIA
Brand name:	ANTI-LITTERING CAMPAIGN
Agency:	GREY
Country:	AUSTRALIA
Category:	Public health & safety
Tags:	Melbourne

Credits:

Advertising Agency: GREY, AUSTRALIA, Melbourne
Executive Creative Director: Ant Shannon
Creative Director: Nigel Dawson
Scriptwriter: Connor Beaver/Ben Keenan
Agency Producer: Jane Parkinson
Account Supervisor: Louise McFarland
Advertiser's Supervisor: Rose Read
Sound Engineer: Dylan Stephens


Script in English
MVO: Hello.

FVO: Hi, it’s Jill from Lost & Found.

MVO: Hi.

FVO: We found it!

MVO: Sorry, who.. what are?

FVO: The cigarette butt. The butt you dropped on Acland Street in 1998. Look we just fished it out of the bay and thought you might like it back.

MVO: Why would I want it back?

FVO: Yeah they’re made of this plastic acetate stuff; they last for ages, like up to 12 years.

MVO: Are you serious?

FVO: Most of its poisons have leached out but it’s still intact. When can you pick it up?

MVO: OK, thank you, bye.

ANN1: Don’t be a tosser. Bin your butts.
ANN2: Authorised by the Victorian Government Melbourne.
Brief Explanation
Actual prank calls to unsuspecting smokers were used to create this anti-butt litter radio campaign for Sustainability Victoria.