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Examples: HOME OFFICE, ANTI-RAPE MESSAGE, RKCR/Y&R, United Kingdom

Ads Archive / Radio

ANTI-RAPE MESSAGE: RAPE

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Original version




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Released: March 2006
Advertiser: HOME OFFICE HOME OFFICE
Brand name: ANTI-RAPE MESSAGE ANTI-RAPE MESSAGE
Agency: RKCR/Y&R RKCR/Y&R
Country: United Kingdom United Kingdom
Category: Public health & safety Public health & safety
Tags: London London

Credits:

Advertising Agency: RKCR/Y&R, UNITED KINGDOM, London
Creative Director: Mike Boles/Jerry Hollens
Scriptwriter: Mike Boles
Agency Producer: Desiree Bors
Account Supervisor: Nick Fokes
Sound Engineer: Jack Sedgwick


Script in English

SFX: Pub atmos.

MVO1: (talking to mate, bragging) That girl mandy i was chatting to last night

MVO2: Right

MVO1: I only went and got off with her.

MVO2: Oh yeah!

MVO1: I’ve gone back to her place with her flatmates, had a couple of drinks, played a few cd’s, everyone else has gone to bed. so we’ve ended up snogging on the sofa.

MVO2: Ha ha ha

MVO1: One thing leads to another, you know how it is, and before you know it…

SFX: Pub atmos drops away.

MVO1: (more formal and nervous) …I was on top of her. She started struggling a bit, but i just thought she was playing hard to get your honour. I mean, she didn’t ask me to stop so i just took that as a yes. i didn’t think that made me a rapist.

OFF: If you have sex without consent, you could end up telling your story in court, and you could go to prison for rape. If you don’t get a yes, don’t have sex. For information visit homeoffice.gov.uk