ANTI-SMOKING AWARENESS: SUPER LOLO

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Released:	September 2006
Advertiser:	PHILIPPINE CANCER SOCIETY
Brand name:	ANTI-SMOKING AWARENESS
Agency:	BBDO GUERRERO ORTEGA
Country:	THE PHILIPPINES
Category:	Public health & safety

Credits:

Advertising Agency: BBDO GUERRERO ORTEGA, THE PHILIPPINES
Executive Creative Director: David Guerrero
Creative Director: Raoul Panes
Scriptwriter: Timothy Villela
Agency Producer: Aldous Pagaduan


Script in English
FVO1:A number of super granddads and grannies populate this village of Strongville. Sir, what’s the secret of your long life?

MVO1:Just milk everyday!

FVO1:How old are you?

MVO1:63

FVO1:Wow! How about you granny?

FVO2:Fruits and vegetables my dear. I’m already 79 years old.

FVO1:Whoa!

SFX:laughter

FVO1:Here’s another old man. Sir, what’s your secret?

MVO2:cigarettes…

FVO1:Cigarettes? How old are you?

MVO2:21

ANN:Cigarettes destroy one’s youthfulness. A reminder of Philippine Cancer Society.
Script in Orginal Language
FVO1:Duyan daw ng super lolo’t lola itong Baryo Maliksi. Ano ho sikreto niyo lolo?

MVO1:Gatas.

FVO1:Ilang taon na po kayo?

MVO1 63

FVO1:Wow! Kayo po lola?

MVO1:Prutas. 79 na ko ineng.

FVO1:Naks! Eto si lolo, uugod-ugod na, Ano pong sikreto niyo?

MVO2:UBO Yosi .

FVO1:Yosi?! Ilang taon na po kayo?

FVO2:21.

ANN:Yosi breaks. Nakakasira ito ng kabataan. Isang paalala ng Philippine Cancer Society.