ANTI-SMOKING CAMPAIGN: SMOKING ROOM

	Download original version (size: 563.2 KB; duration: 00:17) Download English version (size: 659.7 KB; duration: 00:21)
Released:	April 2008
Advertiser:	AUSTRIAN COUNCIL OF SMOKING AND HEALTH
Brand name:	ANTI-SMOKING CAMPAIGN
Agency:	LOWE/GGK WERBEAGENTUR
Country:	Austria
Category:	Public health & safety
Tags:	Vienna

Credits:

Advertising Agency: LOWE GGK WERBEAGENTUR, AUSTRIA, Vienna
Executive Creative Director: Walther Salvenmoser
Creative Director: Walther Salvenmoser
Scriptwriter: Walther Salvenmoser
Agency Producer: Walther Salvenmoser
Account Supervisor: Walther Salvenmoser
Advertiser's Supervisor: Prim. MR. Dr. Kurt Aigner
Director: Walther Salvenmoser
Sound Engineer: Peter Pipal


Script in English
MVO: The air’s getting thick in the smallest smoking room on earth. Drag after drag after drag after drag goes right to mammy’s womb and her little co-smoker.

Second-hand smoking and its consequences. www.aerzteinitiative.at
Script in Orginal Language
MVO: Ich helluf Dicke Luft im kleinsten Raucherzimmer der Welt. Lungenzug um Lungenzug um Lungenzug um Lungenzug trifft auf den kleinen Mitraucher im Mutterschoß.

Passivrauchen und seine Folgen. www.aerzteinitiative.at.
Brief Explanation
The 'Minus Man’ represents the antithesis to the smoker’s world, which the tobacco industry likes to illustrate as youthful, successful and socially accepted. With just the bare and suggestive power of the words and the voice, the 'Minus Man’ symbolises the opposite of everything which makes life worth living. He is the anti-hero in the heated discussions on the smoking bans, reminding politicians to live up to their responsibilities.
Having said that, this campaign is not a political one, but is initiated by an objective and competent authority: the physicians’ initiative Austrian Council on Smoking and Health. Website: www.aerzteinitiative.at