ANTI-SMOKING CAMPAIGN: WITCH DOCTOR

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Released:	January 2006
Advertiser:	YLAT (YOUNG LUNGS AGAINST TOBACCO)
Brand name:	ANTI-SMOKING CAMPAIGN
Country:	France
Category:	Public health & safety

Credits:

Advertising Agency: TBWA\PARIS, BELGIUM, Brussels
Creative Director: Erik Vervroegen/Veronique Sels
Scriptwriter: Clemence Cousteau/Stephane Gaubert/Ghislaine De Germon
Agency Producer: Christian Delhaye
Account Supervisor: Celine Colin
Director: Nico Fransolet


Script in English
SFX: African music with coughs forming a rhythm

WITCH DOCTOR: You who suffer, you who want to quit smoking in extreme emergency.
Contact he who has the wish to resolve the most desperate of problems.

CHORUS: Doctor MAMADOU-KOUSSOUNOU

WITCH DOCTOR: Famous Fortune Teller medicine Man, Secretary-General of the Traditional
Practitioners of Africa. By the laying on of ears I remove the spell of cigarettes from your mouth.

SFX: A man 'spitting' out and losing his cough.

MVO: Thank you doctor!

CHORUS: Doctor MAMADOU-KOUSSOUNOU

FVO: He has already saved my 13 brothers and my 42 cousins...

WITCH DOCTOR: I can guarantee the leaving of tabacco and the end of your addiction,
because don't forget: everything has an end. Except a banana: it has two.

ANN: There is no miracle-method to help you stop smoking. The best way to give up, is to never start. This message was brought to you by Young Lungs Against Tobacco.