APPEAL FOR NRC DONATIONS: CUSTOMER

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Released:	January 2008
Advertiser:	THE NORWEGIAN REFUGEE COUNCIL
Brand name:	APPEAL FOR NRC DONATIONS
Agency:	Verdens Sterkeste Mann
Country:	Norway
Category:	Public health & safety
Tags:	Oslo

Credits:

Advertising Agency: SMFB, NORWAY, Oslo
Scriptwriter: Alexander Gjersøe André Koot/Hans Martin Rønneseth
Account Supervisor: Christian Steen


Script in English
MVO1: Hello!

MVO2: Hi.

MVO1: Now, what can I do for you?

MVO2: Yeah, listen to this. In a few minutes a mob counting 15 angry men will turn up and burn down your store.

MVO1: What?

MVO2: (Laughing) It`s true. They will also abuse you, and leave you to die. The only things you’ll have left are the clothes you wear and a photo of your family you find in the ashes. Who knows what the future will bring. Well, anyway, just wanted to wish you a pleasant trip!

SFX: Door opening and closing.

ANN: What you just heard happened to Mario Alvarez in Colombia just a few weeks ago.
Do you want to make life easier for those who have lost everything? Go to norwegianrefugeecouncil.no

Script in Orginal Language
SFX: Forlater butikken

MVO1: Hei!

MVO2: Hei.

MVO1: Ja, er det noe jeg kan hjelpe deg med?

MVO2: Jo, nå skal du høre: om få minutter så kommer det en gjeng på 15 personer og setter fyr på butikken din.

MVO1: Hæ?

MVO2: (Ler) Ja, det er sant! Du vil få grundig juling, faktisk så mye juling at de er sikre på at du ikke er i live når de forlater deg. Det eneste du har igjen er de klærne du står i, og et bilde du finner i brannruinene av familien din. Og hva som skjer med deg, det får tiden vise. Skulle bare si god tur jeg.

SFX: Forlater butikken

ANN: Det du akkurat hørte skjedde med Mario Alvarez i Colombia for bare noen uker siden. Vil du være med og gjøre livet litt lettere for de som har mistet alt? Gå inn på flyktninghjelpen.no

Brief Explanation
In the safe, wealthy and comfortable habitat of Norway, it's difficult to identify with the troubled lives of the millions of refugees around the globe.

We decided to bring the two worlds closer together: an everyday Norwegian setting combined with the true story of a real refugee, as a way of saying 'What if it happened to you?'