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Examples: NORWEGIAN REFUGEE COUNCIL, APPEAL FOR NRC DONATIONS, Verdens Sterkeste Mann, Norway

Ads Archive / Radio

APPEAL FOR NRC DONATIONS: SCHOOL YARD

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Released: January 2008
Advertiser: NORWEGIAN REFUGEE COUNCIL NORWEGIAN REFUGEE COUNCIL
Brand name: APPEAL FOR NRC DONATIONS APPEAL FOR NRC DONATIONS
Agency: Verdens Sterkeste Mann Verdens Sterkeste Mann
Country: Norway Norway
Category: Public health & safety Public health & safety
Tags: Oslo Oslo

Credits:

Advertising Agency: SMFB, NORWAY, Oslo
Scriptwriter: Alexander Gjersøe/André Koot/Hans Martin Rønneseth
Account Supervisor: Christian Steen


Script in English

SFX: Footsteps.

FVO1: Hi! Why are you sitting here all by yourself?

FVO2l: Just waiting for my Mom.

FVO1: You know what sweetie? You're gonna sit here until night falls. You`ll get scared and hide under those cardboards over there by the thrash.

Days will pass until an old lady finds you and takes you away from here. You'll be walking for weeks until you finally reach an overcrowded camp where the old lady also disappears. Good luck then!

ANN: What you just heard happened to Gardi from Sudan.
Do you want to make life easier for those who have lost everything? Visit norwegianrefugeecouncil.no

Script in Orginal Language

FVO1: Hei du, sitter du her du da?

FVO2: Ja, jeg venter på mammaen og pappaen min.

FVO1: Vet du hva, lille venn? Du kommer til å sitte her helt til det blir mørkt. Når natta kommer så blir du redd, gjemmer deg under den pappen der borte ved søpla der.

Først etter flere dager blir du funnet av en gammel dame, som tar deg med vekk herfra. Dere går i ukesvis, før dere omsider kommer til en leir full av fremmede mennesker. Der forsvinner også den gamle damen for deg. Lykke til da!

ANN: Det du akkurat hørte skjedde med Gardi fra Sudan.
Vil du være med og gjøre livet litt lettere for de som har mistet alt? Gå inn på flyktninghjelpen.no

Brief Explanation

In the safe, wealthy and comfortable habitat of Norway, it's difficult to identify with the troubled lives of the millions of refugees around the globe.

We decided to bring the two worlds closer together: an everyday Norwegian setting combined with the true story of a real refugee, as a way of saying 'What if it happened to you?'.